My name is Farshad and I am a senior product designer located in Kirkland Washington. A versatile professional with expertise in human-centered design, user experience, usability, and visual communication, I possess a breadth of skills that enable me to tackle complex, real-world problems. My passion lies in leveraging customer insights to create exceptional user experiences that not only improve people's lives but also drive business success.

Organizations and Products I've Contributed to


About Me

As a seasoned product designer with more than 9 years of user experience and product design background in leading organizations like Microsoft and CrowdStrike, I've successfully tackled some of the tech industry's most intricate challenges.

At Microsoft I was one of the lead designers for both Power BI Windows desktop and web app, This role required collaborative efforts with diverse teams and individuals hailing from various backgrounds. Our goal was to deliver optimal solutions within one of the most challenging and complex domains.

At CrowdStrike, I took the challenge of creating an entirely new user experience. This challenge required close collaboration with our product managers and engineers. Extensive user research was conducted to gain multifaceted insights into the problem we aimed to address.

I approach every project with a deep understanding of the user's needs and expectations, and I strive to create innovative solutions that not only meet but exceed those expectations. By combining my expertise in design and user experience with a business-focused mindset, I am able to deliver results that not only enhance the user experience but also drive measurable business outcomes.

My ultimate goal is to create experiences that are intuitive, engaging, and memorable, resulting in increased user satisfaction, loyalty, and ultimately, business success.



Core Strengths
Design Leadership And Strategy

Design Leadership And Strategy

I offer design leadership and guidance to the team by dissecting complex problems and providing multiple solutions that can bridge the gap between user needs and business objectives.

Design Collaboration

Design Collaboration

I firmly believe that to reach the optimal solution, it's essential for all team members to be engaged from project initiation to completion. I always encourage the active participation of every team member in my design process.

Inclusive Designs

Inclusive Designs

I am also strong advocate for user friendly and accessible designs. I define interaction patterns and ensure consistency in user interactions across the product.



There is no good design without empathy, crafting world class designs that actually solve problems and create the relationship with users relies on this essential ability.

Prototype And Test

Prototype And Test

One of my passions and strengths is collaborating closely with research teams to create materials and run studies to gain a deeper understanding of the problems we face.

Coaching And Mentorship

Coaching And Mentorship

Mentorship is crucial in the development of the design culture within any organization. It also can facilitate knowledge transfer between experienced and emerging talents, ultimately leading to the organization's success.

Other Skills


Rapid Prototyping

Design Research

Information Architecture

Journey Mapping

User Flows

Concept Design

Affinity Mapping

Design Systems




Selected Works

Case Studies

Reimagining Power BI Get Data

Decreasing new user drop-off rates

Redesign More Than 200 Settings In Microsoft Power BI

Enhancing users' task efficiency by reducing completion time by 50%

Point Of Sale Admin Design

Designing An Admin UI For Non-Savvy Users

Work History


Senior Product Designer


October 2022 - April 2023

Senior Product Designer

Microsoft Power BI

September 2021 - October 2022

User Experience Designer II

Microsoft Power BI

April 2016 - September 2021

User Experience Designer

Microsoft Bing

September 2015 - December 2015

User Experience Designer


January 2015 - September 2015

User Experience And Web Designer

Pacific Software Publishing

August 2014 - January 2015


What Others Say About Me

Farshad was a fantastic coworker. He speaks to his work and decision-making process well and is extremely passionate about his work. He was a great collaborator with designers of a wide range of skill levels and was eager to learn and also to pass on his knowledge to others. He's always learning about new tools and technology and his love for design shows in how he how he strives to learn something new and hunts for the best possible solution to a design problem. He was already a strong designer when I worked with him and he's only gotten better since, and helped his teammates get better along with him.

Bethany Heck

Design Lead at Smartsheet

Farshad is a great design asset to any team. While I was serving as the PM on his team, Farshad proved his ability to produce great work with incredible speed, work well cross-functionally with PM/research/engineering and serve as a great advocate for the user. Additionally, he has deep knowledge of both design and prototyping software. I would highly recommend him as a design resource on any team that can make use of his determination and get-it-done attitude.

Kylie Hurd

Senior Product Manager at Redfin

I had the pleasure to work with Farshad on a UI/UX design for one of our products. Farshad delivered on the information architecture, visual design, and red-lines, with high quality results in an agile development environment making an impact to the project. Farshad is able to wear many hats and is always pleasant to work with. Farshad's contribution, expertise, and professionalism ensure we deliver the best user experience in our products and in exchange we gained a lot from having him involved in our project.

Eddie Yip

Senior Product Designer at Platform Science

Farshad is a talented web designer/developer and great person to work with. Not only is he an amazing designer, but he has ingenious web skills with an eye for detail. Farshad is a fun person to work with, and is always helpful and insightful which makes him a great asset to any company. He is not only knowledgeable but also patient and relaxed that can co-operate in any team work tasks. He always continue to learn new things and implement new ideas in his works. I'm pleased to work with a nice guy and effective team player like Farshad who know how to do hard stuff and like to help his teammates.

Navid Tehrani

Chief Technology Officer at Rayanmehr

Farshad was a great, dedicated student in our GA class. His thorough, system-level thinking skills were exhibited in his detailed wireframes and a well-thought out product deliverables. In addition, Farshad has a great, can-do attitude that makes him a great designer.

Kat Davis

UX Manager at Google

Farshad is great to work with. He is conscientious about user concerns, keeps up on current design trends, is dependable and pleasant to work with. He is an asset to any team.

Michaela Eaves

Lead Product Designer at Tyler Technologies

An application to be a successful one, it should make a good impression on its users and provides an easiest and most efficient way to offer its services. In order to develop such a user-friendly application, you will need an experienced and innovative UX designer who besides his technical knowledge, can interact with the customers to extract their exact requirements and who can collaborate with Frontend developers to implement the expected design. I'm pleased to work with an effective team player like Farshad who meets all those qualifications.

Mohsen Asfia

LFrontend Developer at A.P. Moller - Maersk

Farshad is a great designer. He always asks important questions, has creative design ideas, and isn't afraid to push for the best user experience. He's an Axure whiz. Plus he has a great sense of humor! Farshad will be an asset to any team he's on, and I hope we get the chance to work together again.

Bethany Morrow

Senior UX Researcher & Designer at Slalom